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- Jan 28, 2021
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Disclaimer!
When you launch the campaign for the first time, there is a test budget. However, after passing the verification, all payment is made only for the conversion!
CPA model assumes a test budget that allows to get a sample of your conversion rates before spending more money.
If the test is successful, a part or all of the budget will be returned to the balance. The success is determined by the presence of conversions at a competitive price, which depends on the specified targeting settings.
The "tests" in the header means that in this particular case we passed the test and it was successful.
Galaksion editor’s note
Imagine: you found a good offer from the vertical you didn’t use. What’s next?
The key is traffic on a CPA that is the best to try something new. You won’t lose money on the first tests as you pay only for conversions. Our advertiser used this payment model to check a new vertical. It helped to get a stable profit from VPN with minimum payments.
Here you’ll find a starter pack to monetize traffic on a CPA: a case study with all the steps and the promo code for the first payment.
Introduction
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