Top 5 Sporting Events in 2025 That Advertisers Can’t Afford to Miss

[Kadam]

Hi, there! Sports unite audiences like nothing else. Major events like world championships and the Olympics captivate millions globally, driving engagement across verticals such as Gambling, Betting, E-commerce, and Travel. Even FMCG brands get a boost with campaigns tied to sports stars and global competitions.

With careful analysis of past performance and expert insights, we’ve identified the Top 5 Sporting Events in 2025 guaranteed to generate peak traffic and exceptional results for advertisers.

1. FISU World University Games​

Dates: January 13–23, 2025

The Winter World University Games are a key international event, attracting a young, dynamic audience from across the globe.

• Stats to Know:
  • 2,500+ participants from 50+ countries.
  • Broadcast reach: 100+ nations, 300+ million viewers.

Targeting Strategy:

• Participant & Host Nations: Focus on countries with active participation and local engagement.
• Winter Sports Enthusiasts: Regions with strong interest in winter sports, such as Europe and North America.
• Youth Audiences (18–34): Leverage student and young professional demographics.

Top GEOs:

• North America: USA, Canada.
• Europe: Germany, France, Norway, Switzerland.
• Asia: Japan, South Korea, China.
• Oceania: Australia.

Best Verticals: iGaming, E-commerce, Travel.

2. Men’s Ice Hockey World Championships​

Dates: