- Joined
- May 3, 2018
- Messages
- 604
Hi guys!
We’re starting this thread to let you know about some major changes to our push traffic inventory.
Based on our previous experience, and due to the dynamic nature of the affiliate marketing industry, we realize that every type of traffic requires a bit of cleaning and optimization.
Just as we usually suggest you’d do with your campaigns.
That’s why at the beginning of February this year we decided to start a push traffic cleanup.
Our goal was to optimize the quality of Zeropark push traffic, aiming at higher profitability, while still being able to offer you the biggest push ads inventory.
The reason for this move was the fact that there are plenty of traffic sources now, as opposed to when it was first introduced. A couple of years ago, there were just a few players able to serve push on such scale. Now there are many more.
That’s why we cannot ignore the risks related to much greater market saturation. Last time we did the cleanup, we were able to build our own system which greatly helped us to get the closest to the top quality sources.
This time we decided to work on push.
We’re starting this thread to let you know about some major changes to our push traffic inventory.
Based on our previous experience, and due to the dynamic nature of the affiliate marketing industry, we realize that every type of traffic requires a bit of cleaning and optimization.
Just as we usually suggest you’d do with your campaigns. That’s why at the beginning of February this year we decided to start a push traffic cleanup.
Our goal was to optimize the quality of Zeropark push traffic, aiming at higher profitability, while still being able to offer you the biggest push ads inventory. The reason for this move was the fact that there are plenty of traffic sources now, as opposed to when it was first introduced. A couple of years ago, there were just a few players able to serve push on such scale. Now there are many more. That’s why we cannot ignore the risks related to much greater market saturation. Last time we did the cleanup, we were able to build our own system which greatly helped us to get the closest to the top quality sources. This time we decided to work on push.
