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- May 14, 2018
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We are back with a fresh case study, and this time, it involves our new ad format – Telegram Ads, your opportunity to buy converting and highly-engaged traffic from Telegram mini apps. Our partners, who have created a Telegram app (in Finance vertical), sought to expand its reach and increase conversions. As such, the team turned to us for our innovative advertising solutions.
Their product is simple; it offers a gamified experience where users earn coins that can be exchanged for in-game rewards. Yet, this team wanted more — increased engagement and more conversions. So, what did they do? They leveraged our In-Page Push and Telegram Ads format to optimize and scale their campaigns.
We’re delighted to share their success story. So, read on to find out more!
The Offer: What Was It?
As we said, their product is a Telegram mini app aka mini game. It offers a gamified experience where users plant and harvest crops to earn virtual in-game tokens. Our partners used a creative similar to this one:This concept introduced users to entertainment + reward opportunities, making the product ideal for traffic engagement. As such, the team’s objective became clear: to increase
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