Saikat1990
Super Contributor
- Joined
- Mar 19, 2020
- Messages
- 75
I am running a campaign for the past three weeks and getting some decent conversions & ROI. I have increased the bid to get more traffic but here comes the issue:-
offer payout is $8.5(GAMBLING VERTICAL).
I have started with the CPC of 0.06 and gradually increasing it(every 3-4 days).
Till now, I have got around 2200 Visits with an avg CPC rate of 0.09.
I am maintaining a CV% of 1.21
Calculation:
2200*0.09=$198(cost)
2200*.0121=27*$8.5=$229(Revenue)
How can I scale this campaign in the same traffic source??? I don't want to change the traffic source because I think changing traffic sources is a new start to a campaign altogether. It also requires some extra budget which I don't have as of now. I am a beginner so please correct me if I am wrong.
I have some thoughts for scaling but I don't know they are viable or not:
if I increase the CPC and the CV% is not maintained it will give a -ROI.So, should I concentrate on increasing my CV%?? And if so what are the key factor I should give a
offer payout is $8.5(GAMBLING VERTICAL).
I have started with the CPC of 0.06 and gradually increasing it(every 3-4 days).
Till now, I have got around 2200 Visits with an avg CPC rate of 0.09.
I am maintaining a CV% of 1.21
Calculation:
2200*0.09=$198(cost)
2200*.0121=27*$8.5=$229(Revenue)
How can I scale this campaign in the same traffic source??? I don't want to change the traffic source because I think changing traffic sources is a new start to a campaign altogether. It also requires some extra budget which I don't have as of now. I am a beginner so please correct me if I am wrong.
I have some thoughts for scaling but I don't know they are viable or not:
if I increase the CPC and the CV% is not maintained it will give a -ROI.So, should I concentrate on increasing my CV%?? And if so what are the key factor I should give a
