Scaling CPC Campaign: Hit Traffic Limit, CPM Adds Volume but Poor ROI. What Should I Do?

[MrPR]

Hi everyone,

I’m currently running a banner campaign on a CPC model, and the performance has been quite stable and profitable. Recently, I noticed that the campaign seems to have reached its traffic limit. I tried increasing the bid to scale volume, but it didn’t bring more traffic. Instead, the higher bid started to reduce my ROI.

So to get more volume, I created a separate CPM campaign with similar targeting. It did help increase traffic, but the CPC cost turned out to be quite high, traffic quality dropped, and the campaign is currently running at a negative ROI.

Now I’m not sure what the best direction is. Should I focus on running the CPC campaign only and accept the traffic cap? Or is there any way to unlock more volume from a CPC campaign when it seems to have plateaued? I still need more traffic, but I want to scale without sacrificing quality and profitability.

I’d really appreciate any advice or scaling strategies based on