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Re-Engaging 90 Non Openers List > Delete

Epocks

Super Contributor
Joined
Sep 21, 2021
Messages
169
Hey there peeps,

I was wondering if I could get some insight and or suggestion in my plan to try an re-engage my 90 non openers list which is around 40k subs using ZeroBounce.

Step 1: Clean the list through ZeroBounce ( Not cheap )

Step 2: Remove all invalid, don't send, spam traps etc. Unsubscribe, block and then delete from list.

Step 3: Tag the valid non openers with a noticeable tag > "Zerobouncevalidated"

Step 4: Send 1-2 emails to the entire subscribed broadcast list weekly to try and re-engage some non openers. I have a list of killer emails that have been proven over and over again to produce good opens and clicks, which I use in this process. I have actually already been doing this and works quite well to re-engage subs but still keep opens and clicks decent sending to the entire list. The active subscribers seem to mitigate the low opens from the non openers, so it works out alright most of the time.

Step 5: Either weekly, fortnightly and or monthly, delete 90 day non openers list. By now this list has had multiple chance to re-engage and if they are still on this list
 
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