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Niche Down or Offer Out?

sprice

Super Contributor
Joined
Apr 21, 2019
Messages
40
I'm at a crossroads in my native journey and looking for some advice.

Would you say it's better to focus on testing and finding the best converting offers (regardless of niche)? Or focus on finding the best converting offers within a specific niche?

The way I see it, if I'm spending my test budget looking for the best converting offers I miss out on building up long-term data within a single niche and have to start over testing new images/headlines/landers etc... with each offer that shows promise. Focusing on a specific niche builds an asset of data that I can use for future offers that I'm testing, but I may miss out on finding offers that are converting even better
 
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