New ad formats at ClickAdilla's RTB advertising platform

[ClickAdilla]

We are glad to announce that we have added new ad formats for our RTB users!

ClickAdilla SSP, the platform that leverages real-time bidding (RTB) technology for programmatic advertising, has made all its ad formats available to its RTB users. This move means that advertisers and marketers can now buy ad impressions and clicks programmatically via DSP using any ad format via ClickAdilla Supply-Side Platform.

RTB is a digital advertising model that refers to the portion of the online ad market that uses an auction model to buy and sell ad impressions in real time. It is an automated process that leverages several methods to ensure the instantaneous placement of ads on websites and mobile apps. ClickAdilla's SSP works on the basis of OpenRTB protocol to send a bid request to the list of advertisers, who then respond with a bid price for the impression.

One of the benefits of RTB and programmatic advertising is that it allows advertisers to target their ads more effectively. Instead of placing ads on websites and hoping that the right people see them, programmatic advertising uses information about the user to place ads that are more relevant to them. This