MythBusters: Ad Networks

[Galaksion]

You’re on Mythbusters!

Let us guess the most popular question about your work from your friends and family: do you get money just for surfing the Internet? Affiliate marketing is quite a young sphere. So there are still lots of stereotypes about it not only among people outside the digital world but also among advertisers.

Today we’re gonna debunk 5 popular myths about ad networks:

There’s no clean traffic in ad networks
This myth appeared because of the way many companies work. One ad network buys traffic from a website owner and sells it to another network. The second network sells it to the third one. Reselling doesn’t make sense if companies don’t add a fee. They can reach it by increasing prices and exaggerating traffic volumes: for example, with bots. This way, an advertiser gets an expensive, exclusive, full of bots traffic. But there are companies that don't match this myth. As an example, Galaksion. Our main value is direct traffic. It means that being an advertising network, we are at the very beginning of this chain. We buy traffic from its generators — website owners and sell it to advertisers. So