Follow Along LukePeerFly Article Marketing Funnel Using Facebook Ads

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Luke

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Apr 17, 2018
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I had an idea that I decided was worth implementing. I've mentioned before that my blog, LukePeerFly.com, is a great content marketing resource for affLIFT. I've created some articles over the past few months that are driving great referral traffic for affLIFT.

So, I decided to try to create a funnel for driving traffic to those articles on Facebook by retargeting the affiliate reach I have.

The funnel is developed based on which articles have the most conversions (paid members) over the past 3 months. It starts by targeting my audience of affiliates from my Facebook pixel with an ad for this article:

https://www.lukepeerfly.com/traffic-sources-2018

Once someone has viewed that article, they're moved to the next step of the funnel, which is this article:

https://www.lukepeerfly.com/traffic-sources-based-experience

I exclude everyone who has already viewed the traffic-sources-based-experience article in the second ad and only target people who have viewed traffic-sources-2018.

Currently, the funnel is only 3 levels deep and the final ad is for this article:

https://www.lukepeerfly.com/push-notification-traffic

I only include people who viewed traffic-sources-based-experience and exclude push-notification-traffic. I'll be adding more articles to the funnel, but I figure this is a good start. It'll be interesting to see how it goes. I'll probably include
 
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