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Guide Launching ChatGPT Ads - My impressions after 4 months

servandosilva

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Well, it's here, and I had no idea in which subforum I should place this guide.
It's been a while since I posted a Guide/Case study, as I've been quite busy with multiple projects and learning stuff in the last couple of years.

It's a rare occasion when marketers get to test a really new type of traffic source, and it's finally happened. So, better get to learn it fast before it saturates.
The last time we had a new (big) traffic source was push notifications in 2017. Imagine learning Facebook ads in 2007 or Google Ads in 2000!

And this time it's much more likely a bigger trend, as AI is growing like crazy, and the train doesn't seem like it's stopping soon.

If you had no idea, ChatGPT, the largest and most used AI Chatbot, started testing ads in their platform in March 2026. Back then, only a few companies that could commit at least $200,000 in testing got access to it. That was an alpha, and it's a bit hilarious considering Sam Altman said Ads was one of the worst ways to monetize their service. But here we are 3 years later with ads
 
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