Case Study LATAM offers on Snapchat - 31% ROI - Case Study

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Hi AffLift

Another case study from our R&D team. This time it's Snapchat

Snapchat is not among the first sources that come to mind. It used to be big, real big and it’s no longer true … BUT:
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- It ranks 12 on most popular social media list
- Snap still got 332 Million Daily Active Users Worldwide
- United States has 106.2 million users
- Users aged 36-45 are 18% (around 8% male audience that we are looking for)
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Even having our doubts and no experience in using this source, we decided to try it out and reach out to a share of our target audience.

Here is what we ran with:​

• Source: Snapchat
• Target: Male 35+
• Geo: US
• Advertise period: 9 days‍
• ROI: 31%

We ran a test on mainstream dating offers. The goal was to test LATAM offers on Snapchat.

Campaign and ad sets settings:​

‍We have first tried launching a campaign with a target based on interest, but got very high CPM and stopped the campaign. We have relaunched it with a wide target -