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Searching for the most profitable way to monetize an app? In this article, you’ll find the guide to a one-of-a-kind promotion strategy for apps — advertising networks. Plunge into this text and learn how to increase your app earnings in leaps and bounds.
Android VS IOS: Choose your fighter
Let’s start with the battle between Android and IOS. It’s definitely a matter of taste. However, although iPhone apps have higher revenue, Android wins in other aspects. Firstly, it takes over 70% of the global mobile OS market (according to Statista), so there’s more traffic there. Secondly, if you launch your campaigns in Tier-2 and Tier-3,choosing IOS is meaningless. Android is an absolute leader there, with 95.16% market share in India, 81.45% in Brazil, 77.46% in Mexico, 74.76% in China, and more. Thirdly, as IOS has fewer traffic volumes, it has higher competition and requires more spending. Therefore, we’ve decided to concentrate on Android in this article.
Android Specifics
Android has several options for app downloads. The most significant are:
APK (Application Package Kit)
Unlike iPhone, where apps can only be saved from the App Store, Android allows app installations from any source using an installer file with the extension .apk. An APK is an
