- Joined
- Dec 22, 2025
- Messages
- 86
Hey All,
We’ve been digging through some interesting internal data at Reacheffect lately, and there’s a massive trend in South East Asia that’s hard to ignore specifically Indonesia (ID).
We’re seeing a huge influx of high-volume traffic across Push and Native for verticals like iGaming, VPNs, and Utilities. But the volume only gets you halfway, the real performance gap we're seeing comes down to localization.
We’ve noticed a lot of advertisers trying to scale with generic English or poorly translated landing pages, and their CTR is basically hitting a wall. On the flip side, the guys who are actually speaking the language and localizing their funnels are seeing much higher retention.
We’re actually in the middle of launching a fully localized Indonesian version of our own platform because the community there is growing so fast. For those of you running CPA in Tier 2/3 markets, are you seeing better ROI by sticking to broad English campaigns, or have you found that the extra effort of localizing for a specific Geo like ID is actually worth the overhead?
Curious to see if anyone else is shifting their budget toward SEA this
We’ve been digging through some interesting internal data at Reacheffect lately, and there’s a massive trend in South East Asia that’s hard to ignore specifically Indonesia (ID).
We’re seeing a huge influx of high-volume traffic across Push and Native for verticals like iGaming, VPNs, and Utilities. But the volume only gets you halfway, the real performance gap we're seeing comes down to localization.
We’ve noticed a lot of advertisers trying to scale with generic English or poorly translated landing pages, and their CTR is basically hitting a wall. On the flip side, the guys who are actually speaking the language and localizing their funnels are seeing much higher retention.
We’re actually in the middle of launching a fully localized Indonesian version of our own platform because the community there is growing so fast. For those of you running CPA in Tier 2/3 markets, are you seeing better ROI by sticking to broad English campaigns, or have you found that the extra effort of localizing for a specific Geo like ID is actually worth the overhead?
Curious to see if anyone else is shifting their budget toward SEA this
