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- Jul 3, 2023
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- 46
In affiliate marketing forums, you will find so many complaints about "expensive Google traffic." The logic is: Facebook, TikTok, and native ad networks are much cheaper in the form of CPCs, so why go with Google?
At first glance, they're correct. CPC data can't lie. What they're not getting is that in performance marketing, it is all about the quality of the clicks, not the quantity. When you measure cost-per-lead and not cost-per-click, the whole economics is turned upside down. That "cheap" Facebook click that never converts is now costly. That "expensive" Google click that converts at 3x the rate is actually your best profit-generating traffic stream.
In this guide, the team at YeezyPay, which provides access to Google Ads trust agency accounts, breaks down why expensive-looking Google clicks often save marketers serious money.
What Google Ads skeptics in competitive markets need to understand is that this traffic stream is intent-buying users. When someone searches for something like "buy wrinkle cream" or "casino with quick USDT withdrawals," they're not browsing casually; they also want to solve their problem. Your job is simply to
At first glance, they're correct. CPC data can't lie. What they're not getting is that in performance marketing, it is all about the quality of the clicks, not the quantity. When you measure cost-per-lead and not cost-per-click, the whole economics is turned upside down. That "cheap" Facebook click that never converts is now costly. That "expensive" Google click that converts at 3x the rate is actually your best profit-generating traffic stream.
In this guide, the team at YeezyPay, which provides access to Google Ads trust agency accounts, breaks down why expensive-looking Google clicks often save marketers serious money.
When Search Intent Resolves 99% of Your Marketing IssuesAds
What Google Ads skeptics in competitive markets need to understand is that this traffic stream is intent-buying users. When someone searches for something like "buy wrinkle cream" or "casino with quick USDT withdrawals," they're not browsing casually; they also want to solve their problem. Your job is simply to
