blakeapfg
Active Member
- Joined
- Oct 10, 2025
- Messages
- 62
Had a media buyer tell me the other day "I never check my email" as a reason for not running email campaigns.
Which kind of says it all. A lot of people are judging the channel by their own habits instead of the data.
Meanwhile I have media buyers running email on top of their paid traffic doing 40% ROI on dating. Not replacing anything, just a pre-lander and a follow-up sequence on top of what they were already doing.
Curious how people here think about it. Have you tested email properly or written it off without really trying?
Which kind of says it all. A lot of people are judging the channel by their own habits instead of the data.
Meanwhile I have media buyers running email on top of their paid traffic doing 40% ROI on dating. Not replacing anything, just a pre-lander and a follow-up sequence on top of what they were already doing.
Curious how people here think about it. Have you tested email properly or written it off without really trying?
