how would u read this kpis

[deppstar]

I find this case of mine interesting: 2 landing pages, same campaign same visits, same cost, same profit , same server , both includes push sub from same provider. Differences in stats you can see in attach...as in the end results seems better {revenues aren't passed yet but realistic they will be higher for LPA (first row above)} for LP A = higher number of conversion... it's low ctr screams for improvement.

How would u read those kpis and