Guide How to work with mobile apps: VPN, cleaners, software

[Zeydoo]

Mobile apps in media buying is a vertical that encompasses many different offers: VPN, dating apps, smartphone cleaners, ad blockers, QR code scanners and other useful mobile apps. Zeydoo partners drive dozens of thousands of conversions every month and the manager team launches the best offers for mobile apps. As we also have exclusive offers in this vertical, we have lots of insights to share.

In this article we’ll talk about how much traffic there is for mobile apps, why it’s profitable to work with them and what can lead to losing money, types of offers that exist and where to find traffic to grow volume. At the end of the article you’ll find more tips and recommendations from our media buying team. Let’s go!

Market volume and the vertical’s prospects​

According to the data from Statista the market of mobile apps in Q3 2022 amounted to more than 5 500 000+ apps in stores: Google Play, App Store, Amazon Appstore. A big market for traffic, is it not?

To get a better picture above you can see some statistics on the use of different categories of mobile apps.

VPN​

According