MartinB
Super Contributor
- Joined
- Sep 20, 2021
- Messages
- 525
Hi folks, I'd like to ask you a question regarding ROI.
Few minutes ago I paused a campaign with was performing 169% ROI with a lot of conversions. The campaign is in profit.
The campaign is targeting an EU Geo. I noticed that after 23.20 the ROI started to drop, it went from 169 to 166 and than to 163 and so on.
How to interpret this data?
I thought that since I'm spending budget and the ROI is dropping, In reality I'm not having conversions at that time. SO I decided to pause the campaign and I'll restart it tomorrow late morning.
Is this
Few minutes ago I paused a campaign with was performing 169% ROI with a lot of conversions. The campaign is in profit.
The campaign is targeting an EU Geo. I noticed that after 23.20 the ROI started to drop, it went from 169 to 166 and than to 163 and so on.
How to interpret this data?
I thought that since I'm spending budget and the ROI is dropping, In reality I'm not having conversions at that time. SO I decided to pause the campaign and I'll restart it tomorrow late morning.
Is this
