- Joined
- May 3, 2018
- Messages
- 604
Hi guys!
Could you imagine running an affiliate marketing business without tracking data?
With no metrics or KPIs to analyze and optimize your advertising efforts? 
We can’t. So this article is going to tell you all about the top metrics a clever affiliate should always keep track of to get their ROI green.
What are affiliate marketing metrics and KPIs?
First, let’s make one thing clear — metrics and KPIs are not the same things. Yes, it’s true that KPI may be actually a metric, but not every metric is a KPI. So what’s the difference exactly?
KPI – Key Performance Indicator
KPIs, meaning the Key Performance Indicators, tell us if what we’re doing is effective or not. It’s a way of measuring results and comparing them against our business objectives. To simplify, in affiliate marketing, that could mean breaking even or having a positive total ROI of all of our campaigns.
Now, making our affiliate business profitable, at whatever rate, is our KPI. Whereas the said ROI is an example of various metrics that measure the progress of reaching the set goals.
Affiliate Marketing Metrics
There can be as many kinds of metrics as you wish. Each business
Could you imagine running an affiliate marketing business without tracking data?
With no metrics or KPIs to analyze and optimize your advertising efforts? We can’t. So this article is going to tell you all about the top metrics a clever affiliate should always keep track of to get their ROI green.
What are affiliate marketing metrics and KPIs?First, let’s make one thing clear — metrics and KPIs are not the same things. Yes, it’s true that KPI may be actually a metric, but not every metric is a KPI. So what’s the difference exactly?
KPI – Key Performance Indicator
KPIs, meaning the Key Performance Indicators, tell us if what we’re doing is effective or not. It’s a way of measuring results and comparing them against our business objectives. To simplify, in affiliate marketing, that could mean breaking even or having a positive total ROI of all of our campaigns.
Now, making our affiliate business profitable, at whatever rate, is our KPI. Whereas the said ROI is an example of various metrics that measure the progress of reaching the set goals.
Affiliate Marketing Metrics
There can be as many kinds of metrics as you wish. Each business
