How To Optimize A Push Advertising Campaign In Affiliate Marketing

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We often talk about effective strategies to drive traffic on the internet. Today, we will focus on something essential – which creatives to use during the New Year's holidays, and which ones to avoid altogether.

Push notifications remain one of the most effective ways to drive traffic to landing pages and affiliate apps, even in 2023. However, to get the most out of a push advertising campaign, it is crucial to optimize it. In this article, we will guide you on how to optimize your push ad campaign.

What is push campaign optimization and what does it mean?​

In brief, push campaign optimization involves adjusting targeting settings, identifying ads that convert better than others, and compiling black and white lists of sites from which traffic comes. The primary goal of these actions is to increase ROI while minimizing costs. It's important to note that there's no universal list of actions for optimization, but there are basic points that I'll analyze in more detail below.

Note: It's advisable to begin optimizing a push campaign only after receiving at least 3-5 conversions.

Basic optimization methods​

To optimize your push ad campaign, you can start by analyzing your creatives