How to Handle Traffic Effectively and Increase Conversions.

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In this article, you will learn about the specifics of traffic handling and key methods to improve its performance. We will outline the approaches in communication and workflow organization that can help increase conversions.

The Essentials of Traffic Handling​

Traffic handling refers to direct communication with a lead after they have submitted a request or reached out to a manager on their own. Typically, this process takes place through messengers, phone calls, or live chats on landing pages.
The main tasks of a traffic handler are to respond to requests promptly and motivate the audience toward conversion. Additionally, handlers should build trust in the product, answer questions, provide guidance on purchases, and nurture the audience depending on the promotional approach.
Traffic often requires handling when it is generated through low-cost or unconventional acquisition methods, as well as in product-based verticals such as health and wellness. For offers with immediate online payment, like iGaming platforms or utilities, dedicated handling is often unnecessary, as users complete transactions right away.
To ensure quality handling, there are several simple rules to follow:

• equipment and communication tools must function reliably
• handlers