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Google Ads is a powerful platform that offers vast opportunities for affiliates to drive targeted traffic to their offers. However, success in this platform requires not only a deep understanding of the rules and best practices but also a strategic allocation of budget for testing. Testing various angles, keywords, ad copy, and landing pages is a crucial aspect of running an effective ad campaign in one of the most competitive and complex traffic sources.
In this article, the YeezyPay team, which provides access to Google Ads trusted agency accounts, will shed light on the approximate budgets affiliates may need to allocate for testing campaigns in different geos and niches.
Here are the main ones:
In this article, the YeezyPay team, which provides access to Google Ads trusted agency accounts, will shed light on the approximate budgets affiliates may need to allocate for testing campaigns in different geos and niches.
Factors determining the minimum budget for tests in Google Ads
Before we dive into specific budget recommendations, it's important to understand the key factors that can impact how much money you'll need for testing on Google Ads.Here are the main ones:
- Geo: The cost per click (CPC) can differ a lot between countries and geos. For example, in highly competitive markets like the USA, the CPC is usually higher compared to developing countries like India. This means that affiliates targeting Tier-1 geos (USA, Canada,
