How Many 💰💰 Before You See Green on a CPA Goal Campaign?

[PatrickTJ]

Hi guys, I’m testing campaigns on Propeller (Pop traffic) with MVAS offers and wanted to hear how you all approach budgeting and early optimization.

• How much do you usually spend before deciding if a campaign is worth optimizing or killing?
• Do you let the campaign run on CPA Goal and trust the algorithm to optimize on its own until it turns green? Or do you manually intervene earlier like cutting bad zones, whitelisting strong ones, or switching landers—once you see early signals (like CTR, conversions, or ROI) even if you're still below breakeven?
• Is 2–3 conversions enough for you to start whitelisting zones, or do you wait for a clear, repeatable pattern?
• How do you balance giving the algo time to optimize vs. cutting early to avoid burning budget on weak zones?
• Have you seen campaigns recover from -60% to -80% ROI, or are those usually dead?

Any insights would be appreciated. trying to get smarter with my testing budget