Case Study How I gained 42,491 followers on Twitter

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Daniel Hood

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Apr 17, 2018
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In 2016, I started a Twitter account (@Specter_Quotes) at the same time I started helping build https://rewst.com. Rewst is a Twitter growth tool that utilizes and helps maximize the follow-back strategy. This is a strategy that @Luke had used for a while a long time ago and had some ideas to improve it. Basically, the concept is to follow people that are interested in your content so that they get a notification and follow you back.

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@Specter_Quotes is an account for a character named Harvey Specter on the TV show Suits. The way I determined who would be interested in my account was by looking at the people that follow the official Twitter account for the TV show and a few of the actors' verified accounts from the show. We refer to that as "Copy Followers". After seeing how well that worked (18% follow back rate site-wide across all of our users, some got as high as 50% while others were in the single digits -- it just depends on niche, content, etc) we decided to expand on it and introduce the Follow Retweeters section and the ability to search Tweets to find users tweeting about the
 
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