We have been exploring some casino offers that payout on a rev share basis. How do you go about tracking these?
Ideally, we'd do CPL and CPA, as the tracking is straightforward. It seems that many of the direct casino offers are rev share deals, and the operators are not open to the idea of CPA or CPL.
Is there a preferred method for rev-share tracking? Conceptually, I'm thinking about it as having a postback that would continually fire each time there is a win or loss...
If enough data were available, we could assign an average CPA or CPL value, and approximate
Ideally, we'd do CPL and CPA, as the tracking is straightforward. It seems that many of the direct casino offers are rev share deals, and the operators are not open to the idea of CPA or CPL.
Is there a preferred method for rev-share tracking? Conceptually, I'm thinking about it as having a postback that would continually fire each time there is a win or loss...
If enough data were available, we could assign an average CPA or CPL value, and approximate
