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- Apr 23, 2020
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The end of fall and up till mid January is the time when people are eager to spend money on themselves and their loved ones. And businesses are more than happy to give them this opportunity with big bonuses and different gifts. Which makes this time perfect for both advertisers and publishers.
But it’s also important to use this moment and make the most profit out of it. In this article we’ll share the experience of the Zeydoo media buying team and a case from one of our partners to show how you can do it too.
P.S. And if you’ve never worked with Sweepstakes, below you’ll find a guide on how to start working with the vertical
Which holidays and events help you earn now
At the moment the most popular approach among our partners is a ‘holiday approach’. This is what you can start working with now (in Sweepstakes, but this approach can be used for other verticals as well):
- October 31st — Halloween. Anything that you can find: from Coca-Cola offers to home decor. The holiday itself can inspire new and optimized creatives to grab the attention of potential customers.
- November 10-16th
