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- Jul 9, 2020
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- 150
Recently, we introduced two new features designed to make your work easier and quicker: Hourly Budget Distribution and Zone Optimization. Curious how they work and where to find them? Keep reading!
Hourly Budget Distribution Explained
Hourly Budget Distribution is a feature that allows advertisers to spread their budget evenly over time, rather than spending it too quickly. This is especially effective for pop-up campaigns, as it ensures consistent ad delivery and better performance over time.
The Benefits of Hourly Budget Distribution
1. Better campaign optimization: Hourly Budget Distribution is especially useful when launching RON testing, as an advertiser can analyze which hours performed best and adjust the campaign schedule accordingly.
Imagine launching a campaign for a new GEO without knowing when your audience is most active. Without this insight, the campaign could easily flop. This is where hourly budget distribution comes to the rescue! Simply run a test with an evenly spread budget, identify the most profitable hours, and, once you have the data, launch your campaign with a well-timed schedule stress-free.
2. More profit with a small budget: Hourly Budget Distribution comes in handy when launching a campaign for an
