Google Discover: Can Paid Traffic Get You Featured? 🤑

[Roller Ads]

​

You’ve probably heard the hype—Google Discover can bring massive organic traffic. The usual way to get featured is SEO… but what if paid traffic could help too?

Turns out, it can. We’ve seen sites successfully boost their chances of getting featured using push traffic—especially when it’s timed right.

Buying Traffic to Get in Discover: How It’s Done​

There are two main ways of getting features we’ve seen work:

1. Buying relevant push traffic right after publishing a new article.
2. Sending your own push notifications to subscribers immediately when content goes live (can be automated via RSS).

It creates an instant wave of traffic with good behavioral signals (CTR, time on site), which Google may interpret as user interest—and it seems to help trigger Discover placements.

As we’ve observed on our platform, this approach is especially popular with news websites and is often applied continuously in a loop: publish an article, buy traffic, send custom pushes, potentially get featured in Google Discover (though never guaranteed), and repeat the process with the next piece.

Due to privacy reasons, we can’t disclose specific sites or articles, but we do track clear signals showing that