Global New Year Traditions: Unique Celebrations Worldwide.

[SpyLead]

To succeed in targeting specific GEOs effectively, it’s essential to understand everything about those GEOs. With the New Year approaching, let's take a closer look at how audiences in different countries celebrate. This isn’t just trivia; it’s about understanding the nuances of local traditions to connect better with audiences. Let’s dive in!

Europe and the USA​

New Year and Christmas traditions across Europe and the USA are often familiar due to their portrayal in Western films. They’re worth noting, but for marketers seeking something unique, let’s focus on standout traditions. Italy, for example, offers a fascinating twist on celebrations.

Italy​

In Italy, New Year’s traditions mix the familiar with the unique. Instead of Santa Claus, Italians have Befana, a broomstick-flying fairy (not a witch!). However, Babbo Natale (Italy’s version of Santa) also plays a role. On January 1st, Italians famously throw old belongings out of windows—a nod to their belief in letting go of the past. Festive tables feature lentils, grapes, and nuts as symbols of prosperity, while encountering a hunchback on New Year's Day is considered good luck.

Africa​

South Africa​

In South Africa, the Italian-style tradition of