From Student Hustle to $31K a Year: Nigerian Publisher’s Facebook + Monetag Strategy

[Monetag]

What if your side hustle at university became a stable $30K+ income stream? That’s exactly what happened to a Nigerian mechanical engineering graduate who mastered Facebook ads and monetized with Monetag.

While still a student, he was looking for flexible income that wouldn’t interrupt his studies. Monetag became the perfect fit, and his first earnings arrived quickly. His mindset was simple: “If I can get $100, I can get $1,000 with more effort.”

Why Facebook?
With over 2B users and precise audience targeting, Facebook gave him access to top-performing African GEOs with strong CPMs. At first, he relied on organic posting in groups, but when Facebook reduced organic reach, he pivoted to paid ads—and that changed everything.

His Workflow:

• Target African countries via Facebook Ads Manager
• Daily budget: up to ₦300K (~$200)
• Use catchy images + viral content
• Drive traffic to his site with a Monetag direct link
• ROI: 30–40% depending on CPC

The Results:
From July 2024 to July 2025, he generated 7.8M+ impressions and $31K in revenue, with over 99% coming from Onclick (Popunder) ads.
His CPM averaged $4.08 thanks to careful optimization.

Key Takeaways:

• Use Facebook’s precise targeting for scalable traffic
• Focus