- Joined
- Jun 11, 2018
- Messages
- 340
An affiliate who spent two years building a paid community and a following of thousands from a channel where nobody had ever seen his face just showed his face for the first time on this podcast.
0x ROAS has been running as an affiliate for years, the kind of operator who, as he puts it, likes to stay hidden. He built AI Marketing Mafia and a course now used by more than two thousand paying members, almost entirely off the back of a faceless AI video channel on Twitter. His techniques have touched more than two hundred million dollars in ad spend that he knows of, and he still treats ad spend the way a venture capitalist treats a portfolio, expecting outsized returns on the winners to cover everything else.
Key takeaways: 0x ROAS argues that video quality is not what makes an ad convert, the script and the story are, and a strong reference image matters more than which model generates the video. He has stopped booking real UGC creators entirely for his own campaigns, testing roughly two hundred AI variations for the price of one paid shoot, though he still tells brand owners to run a hybrid
0x ROAS has been running as an affiliate for years, the kind of operator who, as he puts it, likes to stay hidden. He built AI Marketing Mafia and a course now used by more than two thousand paying members, almost entirely off the back of a faceless AI video channel on Twitter. His techniques have touched more than two hundred million dollars in ad spend that he knows of, and he still treats ad spend the way a venture capitalist treats a portfolio, expecting outsized returns on the winners to cover everything else.
Key takeaways: 0x ROAS argues that video quality is not what makes an ad convert, the script and the story are, and a strong reference image matters more than which model generates the video. He has stopped booking real UGC creators entirely for his own campaigns, testing roughly two hundred AI variations for the price of one paid shoot, though he still tells brand owners to run a hybrid
