From Clicks to Brick & Mortar: A Customer Acquisition Playbook With Manik Sharma

[AdPlexity]

Twelve years ago, Manik Sharma was doing what most affiliates do. Waking up every morning, finding an offer, running traffic, and starting over the next day. He was good at it. But he watched the brands he was sending traffic to, companies he had personally taught what a postback was, turn into billion dollar businesses. And he had nothing to show for the same years of work.

That gap is what changed how he thinks. And it is what makes his story worth paying attention to.

Manik is the founder of the5.co and a speaker at Affiliate World. He joined us for episode four of Behind The Ads, and what came out of it was one of the most honest conversations we have had on the show. Not just tactics but the model behind the tactics, the mistakes that cost him real money, and a way of seeing customer acquisition that most people in this space never get to.

If you run paid traffic and you have hit that ceiling where hustle is not compounding into anything, this is worth reading.

Key Takeaways​

The5.co is built on a model where Manik funds the ad spend and