Guide Facebook traffic: everything you need to know to start

[Zeydoo]

Working with Facebook is becoming increasingly difficult, but still many media buyers keep spending thousands of dollars on different verticals. In this article we’ll have a look at the different ad formats that facebook has, what material you need for launching ads and what verticals have the biggest volumes. Zeydoo team has prepared this knowledge base just for you so you know what to do when you turn to Facebook traffic.

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Ad formats in Facebook​

While working with Facebook, you can use your promo material in one of these formats:

• Image Ads are images that appear in Facebook feed or on the sidebar. It can be either landscape, square or vertical orientation with the recommended image size of 1200 x 628 pixels. Ads with these images can include a headline, caption and a button with call for action.
• Video Ads can be both in the feed or in stories. Their length can be up to 240 minutes, but it’s recommended to have it at