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Email Sequence Failing: Initial Sale Converts, But Nurture Emails Get 0 Sales!

Nando

Contributor
Joined
Sep 8, 2023
Messages
2
Hi, I need help with a specific problem:

My landing page sells well at the moment of subscription (the customer buys right when they sign up). However, in the automated email sequence that follows, even though subscribers open and click, I don't generate any additional sales.

An important detail: I'm using a generic domain related to the niche (e.g., fitnesswellness.com), not a domain with the name of the offer or the product owner's brand.

My question: Why do you think the initial sale works but the follow-up emails don't convert? Could the generic domain be affecting trust in the subsequent emails? Or could it be that the sequence lacks urgency, the offer isn't relevant, or is there another factor?

I appreciate your experiences and advice.
 
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