Guide Driving traffic to finance offers: vertical overview + tips from media buyers

[Zeydoo]

Finance vertical in media buying is one of the most stable branches with big volumes, high rates and the opportunity to get the ROI you expected every month. In Zeydoo we deal with thousands of conversions in finance each month and are ready to share our experience.

In this article you’ll see: how to get profit with finance, what difficulties you can encounter and where you can lose money as well as some details on types of offers, sources of traffic and tips of driving traffic from our media buying. All based on real examples of working offers.

Finance offers: advantages and difficulties​

Finance offers are essentially banks and payment systems that are ready to pay for issuing new cards, opening new bank accounts, loans, insurances, deposits on investment accounts, MFO. The target action is determined by the advertiser and will be indicated in the offer’s card.

Why finance offers are profitable:​

• In most cases the offers are from brands with good reputation that earned trust on the market – which means the audience already has some loyalty towards them => higher CR;
• Big target audience – all users of age. Which helps to have wide targeting, lower CPM and give the