- Joined
- Sep 7, 2018
- Messages
- 163
GENERAL INFORMATION
- Singapore is the leading nation in repairing and building ships; it also has a center that refines and distributes oil (which is one of the largest in the world). Its harbor is the busiest in the world and is a very popular port for cruise lines.
- De jure Malay is the national language, but Singapore English is regarded as the main language in Singapore.
- GDP per capita reached $64,581.9 in 2018. It’s one of the highest indexes in the world.
- 38% of Singapore's population are immigrants. They play a crucial role in Singapore, where the birth rate is among the lowest in the world.
CONSUMER BEHAVIOUR
With a changing demographic, Singaporeans are gradually adapting their tastes and lifestyles to higher standards of living. The more cosmopolitan outlook, as well as the more educated buying behavior, have made the Singaporean consumer more sophisticated. This push means that marketers must be alert and adaptable to the changing consumer demands in order to thrive.
DEVICE USAGE (Percentage of the adult population)
Mobile usage penetration in Singapore reaches 95%. 75%
