- Joined
- Sep 7, 2018
- Messages
- 163
GENERAL INFORMATION
- The Polish economy is the only one to have avoided recession during the global downturn of 2009, establishing itself as one of the most reliable in CEE;
- Real GDP growth reached 5.1 percent in 2018, driven by domestic consumption and accelerating investments. GDP per capita reached $ 15310;
- The official language is Polish;
- The official currency is zloty;
- The largest cities Warsaw, Kraków, Łódź, Wrocław, Poznań, and Gdańsk.
CONSUMER BEHAVIOR
Poles are looking for discounts as well as easy payments and delivery. 54% of consumers tend to look for discounts and promotions at a reduced or affordable price, while 22% claim they do not use discounts very often. On the whole, Polish people are interested in quality products at affordable prices, which offer additional benefits.
DEVICE USAGE (Percentage of the adult population)
70% of Poles use smartphones and the distribution of laptop and tablet usage is 80% and 27% respectively.
E-COMMERCE VALUE (Statista)
- Revenue in the eCommerce market amounts to US$9,690m in 2019.
- Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 11.7%, resulting in a market volume of US$15,075m by
