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By AdsEmpire, in partnership with AdPlexity.
Online dating has always been a goldmine for affiliates, but in 2025, the game has changed. Shifts in user behavior, creative trends, and monetization models are forcing even the most seasoned media buyers to reassess their approach to this vertical.
To uncover what’s working right now, we sat down with the expert team at AdsEmpire, a premium CPA network with years of leadership in the dating vertical. Their insights help decode the evolving playbook for successful dating campaigns from GEOs and formats to funnel mechanics and monetization strategy.
This article kicks off with AdsEmpire’s view of the dating offer landscape. It will be followed by AdPlexity’s exclusive breakdown of what creatives, landing pages, and ad angles are dominating in 2025.
Bonus tease: AdsEmpire is giving every new partner a special bonus on their first payout — a juicy incentive you won’t want to miss. More details on that later in the article, so keep reading!
Online dating has always been a goldmine for affiliates, but in 2025, the game has changed. Shifts in user behavior, creative trends, and monetization models are forcing even the most seasoned media buyers to reassess their approach to this vertical.
To uncover what’s working right now, we sat down with the expert team at AdsEmpire, a premium CPA network with years of leadership in the dating vertical. Their insights help decode the evolving playbook for successful dating campaigns from GEOs and formats to funnel mechanics and monetization strategy.
This article kicks off with AdsEmpire’s view of the dating offer landscape. It will be followed by AdPlexity’s exclusive breakdown of what creatives, landing pages, and ad angles are dominating in 2025.
Bonus tease: AdsEmpire is giving every new partner a special bonus on their first payout — a juicy incentive you won’t want to miss. More details on that later in the article, so keep reading!What’s Hot in 2025: Dating Trends From AdsEmpire
1. Mobile Funnels and SmartLink Dominance
If there's one universal truth this year,
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