- Joined
- May 11, 2020
- Messages
- 122
Hey affLIFT community,
At Leadgid, we have a bird's-eye view of global trends in the loan affiliate market. While Tier-1 GEOs like the US and UK have always been the main focus, our internal data shows a significant and accelerating shift towards Tier-2 countries.
We wanted to share some of our data and analysis on this trend, as we believe it represents one of the biggest opportunities for affiliates in 2025.
We compared the performance of a cohort of 100 affiliates running loan offers in Tier-1 vs. a cohort of 100 affiliates running similar offers in Tier-2 (specifically Mexico, the Philippines, and Spain) over the last quarter.
| Metric | Tier-1 (US/UK) | Tier-2 (MX/PH/ES) |
| :--- | :--- | :--- |
| Avg. CPC (Social) | $3.15 | $0.45 |
| Avg. Pre-Lander CTR | 12% | 28% |
| Avg. Approval Rate | 15% | 30% |
| Avg. Affiliate ROI | 18% | 110% |
1. Lower Traffic Costs: The most obvious factor is the massive difference in traffic costs. An 85% reduction in CPCs gives affiliates an enormous advantage. It allows for more extensive testing, faster optimization, and a much lower barrier to entry.
2. Less Saturation, Higher Engagement: Tier-2 markets are not as saturated with affiliate advertising. This leads to
At Leadgid, we have a bird's-eye view of global trends in the loan affiliate market. While Tier-1 GEOs like the US and UK have always been the main focus, our internal data shows a significant and accelerating shift towards Tier-2 countries.
We wanted to share some of our data and analysis on this trend, as we believe it represents one of the biggest opportunities for affiliates in 2025.
The Data: A Tale of Two Tiers
We compared the performance of a cohort of 100 affiliates running loan offers in Tier-1 vs. a cohort of 100 affiliates running similar offers in Tier-2 (specifically Mexico, the Philippines, and Spain) over the last quarter.
| Metric | Tier-1 (US/UK) | Tier-2 (MX/PH/ES) |
| :--- | :--- | :--- |
| Avg. CPC (Social) | $3.15 | $0.45 |
| Avg. Pre-Lander CTR | 12% | 28% |
| Avg. Approval Rate | 15% | 30% |
| Avg. Affiliate ROI | 18% | 110% |
Analysis: Why is Tier-2 Outperforming?
1. Lower Traffic Costs: The most obvious factor is the massive difference in traffic costs. An 85% reduction in CPCs gives affiliates an enormous advantage. It allows for more extensive testing, faster optimization, and a much lower barrier to entry.
2. Less Saturation, Higher Engagement: Tier-2 markets are not as saturated with affiliate advertising. This leads to
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