Cloaking in Arbitrage: How to Use It and Why You Need It

[RevenueLab]

Cloaking is an essential tool for traffic arbitrage, especially if you work with platforms like Google or Facebook that have strict moderation rules. It allows you to show different content to moderators and real users, helping you bypass platform restrictions and protect your campaigns.

What Is Cloaking?​

Cloaking is a technique that splits traffic into two streams:

• White page: Safe content shown to moderators and bots.
• Black page: The target offer shown to real users.

This strategy enables arbitrage specialists to promote sensitive offers like gambling, nutra, or adult content.

Why Use Cloaking?​

1. Bypassing moderation. Moderators see the white page, while users land on the black page.
2. Protecting your campaigns. Cloaking hides your strategies from competitors.
3. Better personalization. You can adapt content to specific regions, devices, or user behaviors.

How Does It Work?​

The system analyzes user data (IP, geo, User-Agent) and redirects traffic accordingly:

• Moderators are shown the white page.
• Real users are sent to the black page.

A Traffic Delivery System (TDS), like Keitaro or Adspect, is used to manage this process.

Main Cloaking Methods:​

1. Redirects: Simple and effective but need regular updates.
2. JS scripts: Allow dynamic content changes