Choosing Creatives in Sweepstakes Campaigns: What Works Best? - ClickAdilla & AdsPower Article

[ClickAdilla]

Sweepstakes are one of the most simple, obvious, but at the same time efficient promotion that has been around for a while. Let’s dive into it in today’s article.

What are sweepstakes?​

If you’re new to sweepstakes, it is simply a giveaway with a random distribution of prizes. Users usually enter by filling out a form and providing some information about themselves. Usually, it is either simply your name and number or e-mail (called single opt-in, SOI), the same information with an extra confirmation step (double opt-in, DOI), or your credit card information (CC Submit).

Artificial Intelligence era​

The most powerful trend of 2023 to use in digital marketing and in Sweepstakes in particular is AI technology. Simply saying, AI can create a lot of value for any of your projects or campaigns if you use it properly.

The most obvious features are AI-created pictures and texts. Despite of early period of AI development, it is already a very powerful tool to create a whole variety of things.

What to consider when you prepare your campaign?​

Define your goals: be as certain as possible and know what exactly you want from your campaign, is brand