Changes in Google Privacy Sandbox in 2022

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RedTrack.io

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Hey there!

Today I wanted to tell you what's happening with measuring performance in 2022.

Have you already heard about new updates from Google regarding Privacy Sandbox? So, let me explain here what it means for marketers.

We've been waiting for Google to implement Privacy Sandbox for some time. If you wonder why Google postpones the date, it is because they want to deliver outstanding technology so we can maintain our performance.

Google makes about $210 billion from advertising revenue, which means it cannot just cut marketers and advertisers off tracking and measuring performance. Google is doing its best to provide us with a privacy-friendly environment, so we all could benefit from that. We can continue our marketing activities, and Google will continue making money.

Let's quickly cover 5 changes in the Google Privacy Sandbox agenda.

1. Privacy Sandbox introduced on Android


When Apple introduced IOS 14, most marketers moved the advertising traffic to Android. Google claims that such changes shouldn't be sudden so advertisers could be prepared to keep the performance and tracking as accurate. This change reminds us one more time that privacy-friendly trucking is essential for advertisers in the cookieless future.

2. Targeting & remarketing
 
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