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- May 14, 2018
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How did a media buying team achieve 5996 conversions for their iGaming offer using our new Social Traffic Type feature? We were curious to know, too. That’s why we talked to the guys to learn all their magic media buying tricks and discuss their experiences with social traffic targeting.
The Campaign: Mixing Up Traffic Sources
The team works with a licensed iGaming brand, directly through the brand’s official affiliate program.Since the guys have launched a whopping number of ad campaigns – 300 (!), we decided to structure all the essential information about their offer and campaigns. Here you go:
- How the media buyers are paid: They operate on a RevShare basis, and a conversion is a registered lead. Therefore, they take all the risks and handle the optimization on their side. All the traffic optimization is based on leads.
- Landing page & flow: Users are taken directly to the official website, the registration page to be exact.
- Campaign period: June – July 2024.
- Traffic Sources: The team decided to mix up the sources by using traffic from PropellerAds, Facebook, and Google ads. According to the guys, PropellerAds offers great quality,
