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In this article, we’ll discuss how to run campaigns effectively during the winter of 2024–2025. You’ll learn how the season impacts demand in affiliate marketing, which verticals will be relevant, and which key events to consider in your advertising strategies.
How Winter Affects User Demand and Behavior
Winter, known for its cold weather, snow, and short daylight hours, is not just a season of low spirits. For affiliate marketers, it’s a time of opportunities. Several seasonal factors make it ideal for running successful campaigns:- Cold Weather: As temperatures drop, people spend more time indoors, increasing online activity. This boosts demand for food delivery, gaming, streaming services, and other home-centric products.
- Layered Clothing: People are less motivated to engage in outdoor social activities or maintain their physique. However, wet weather and closed footwear may lead to issues like fungal infections, creating opportunities for health-related products.
- Holidays: New Year’s, Christmas, and Valentine’s Day significantly influence consumer demand, as covered in detail later.
- Leisure Time: Reduced oxygen levels and festive vibes often lead to a relaxed audience, increasing demand for entertainment offers.
- New Year’s Resolutions: Many users aim to improve their
