Guide Advertising to the Quarantine Crowd: How to Connect with Users in a Time of Crisis

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Hi Afflift members,

The Coronavirus outbreak is having a strong effect on marketing and sales in all verticals. What marketing moves should be taken by affiliate marketers to minimize revenue losses? In this article, we are going to discuss quick-win adaptation measures for your current campaigns and product offerings.

Move away from stagnated niches

As always, certain verticals will go up while others slow to a crawl. Definitely, revenues in the travel niche will go down, as well as entertainment offers that require social interactions. Supply chains may be disrupted in certain regions, so marketing physical products with fast delivery will prove difficult.

To sustain performance in times of crisis, focus on service and edutainment offers relevant to customers under quarantine. These can include (but not limited):

• OTT video services;
• Online education platforms and courses;
• Gaming products;
• Financial and insurance offers;
• VR/AR products (like Instagram masks);
• Questionnaires, etc.

Advertising creatives in times of the pandemic outbreak

• Avoid irresponsible speculations on public fears about health issues. During the quarantine, consumers get more anxious and susceptible to panic reactions. Direct speculations on the pandemic outbreak (e.g. newly found cures)