Case Study Achieving a 4.92x ROAS with Casino Campaigns: A Success Story in New GEOs

[Clickadu]

Achieving a 4.92x ROAS with Casino Campaigns: A Success Story in New GEOs

This case study highlights how a crypto-based online casino partnered with Clickadu Advertising Network to achieve a remarkable 4.92x return on ad spend (ROAS) through targeted brand awareness and user acquisition campaigns. With a focus on strategic testing, optimization, and scaling, the campaign delivered exceptional results over three months.

Campaign Overview​

• Vertical: Crypto Casino (iGaming)
• GEOs: Targeted mix of established and newly launched markets
• Ad Formats: Banner, Popunder
• Campaign Goals:
  • Raise brand awareness
  • Attract new users
  • Maximize return on ad spend (ROAS)

Strategy Overview​

The campaign utilized a dual approach combining branding and user acquisition strategies:

1. Branding Campaigns:
   
   • Formats: Banner and Popunder
   • Content:
     • Welcome Bonuses
     • Wheel of Fortune
     • Match-Specific Betting Odds (e.g., UEFA EURO 2024)
     • Crypto Rewards
   • Creative Assets: Translated into multiple languages to cater to targeted GEOs.
2. User Acquisition Campaigns:
   
   • Initial focus on generating registrations (warm audience).
   • Followed by retargeting campaigns with exclusive, limited-time offers to encourage deposits.

Optimization Process​

1. Testing Phase (First Month):
   
   • New batches of creative assets were tested bi-weekly to identify