Guide A Guide to Creatives for In-App Native Traffic

Geozo

Zeropark

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May 3, 2018
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Hi guys!

As you may have heard, last week Zeropark entered the world of native advertising by adding in-app ads to our roster. We’ve been getting plenty of questions regarding creatives in this particular ad format.

To answer those questions, our team ran an analysis of creatives to see what impacts the performance the most. As a result, we’ve prepared a comprehensive guide to in-app native creatives, including 200 free CTA examples. The guide was created with Zeropark’s native traffic in mind, but most of the tips can definitely be applied to other sources of in-app traffic.

Firstly, let me share 10 tips regarding writing the titles of in-app native ads:

1. Make your content relevant.
If you want your ads to seamlessly blend in with the content of the app you need to get creative. You need to think like the people who are scrolling through an app to buy something specific and make your ads sound and look relevant. Think of your local marketplace apps and style your ads to look like a part of the inventory!

2. Make your theme relatable.
We all like hearing relatable stories… or
 
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