65K Conversions for Chinese iGaming Advertiser [Case Study]

[PropellerAds]

Today, we are bringing another stellar success story, and this time, it’s about our iGaming partner from China. He achieved 65K conversions in just one month, but the main thing is that he also managed to reach a 20% lower conversion price, got the desired ROI, and was completely satisfied with the results.

Want to know how he achieved such results? With the help of smart optimization, testing, and his account manager’s guidance, of course. Continue reading to find out the juiciest details!

Basic case study details:​

• Campaign period: July – August 2024
• Ad formats: Interstitial, In-Page Push, Push, Onclick
• GEO: Philippines
• Pricing models: CPC for Interstitial, Smart CPM for Onclick, CPA Goal for Push and IPP
• Budget: first tests – about 100 USD daily; further – up to 8K daily
• Tracking: first he didn’t use any and then opted for Adjust tracker

Humble beginnings and mistakes fixed​

And now the story.

Our Chinese advertiser used to work with Facebook before. When he switched to PropellerAds, he started with a modest budget, because he didn’t know our platform and wanted to see if he